Case Study: Picup achieves faster, more accurate deliveries with what3words

More efficient delivery addresses for South Africa with what3words and Picup

Picup, a South African last-mile delivery company, faced unreliable, inconsistent street addresses that didn’t geocode correctly, causing delays and failed deliveries. To solve this, Picup adopted what3words to capture precise delivery locations.

Customers now provide a 3 word address (e.g., ///vibrates.season.relearning), which maps to a 3m x 3m square and converts instantly to GPS coordinates that integrate with Picup’s driver app and routing tools. The change eliminated manual address cleanup, sped up driver navigation, reduced failed deliveries, and cut time and cost on last-mile operations.

Picup