Case Study: Montreal Urban Race inspires city exploration with what3words

Montreal Urban Race - Customer Case Study

Montreal Urban Race, a city-wide scavenger hunt TV show co-produced by Bell Local MTL, was preparing for its third season and needed a way to guide teams and viewers through Montreal’s hidden gems, puzzles, and challenges. The show also wanted to inspire locals and tourists to explore the city’s lesser-known history, art, and community attractions, and used what3words’ innovative addressing system to support that experience.

what3words helped Montreal Urban Race create a more engaging city exploration journey by enabling precise location-based discovery across the show’s challenges. The result was a more interactive audience experience that highlighted Montreal’s cultural attractions and unique neighborhoods, with the season premiering on Bell Fibe’s Bell Local MTL and YouTube.

Montreal Urban Race