Case Study: Mercedes-Benz achieves precise voice navigation with what3words

Mercedes-Benz introduces the world’s first in-car 3 word address voice navigation system

Mercedes-Benz wanted to improve in-car navigation for drivers, addressing the common problem of inaccurate or hard-to-use street-address directions. The company integrated what3words into its next-generation MBUX infotainment system, enabling drivers to type or say a simple 3-word address to reach an exact destination anywhere in the world.

what3words provides voice-friendly 3-word addresses that convert into precise coordinates for routing, helping Mercedes-Benz customers navigate reliably to building entrances, car parks, and even remote locations. The solution launched across 2023 and made Mercedes-Benz the first automotive manufacturer to offer in-vehicle 3-word address navigation, improving precision and ease of use for drivers worldwide.

Mercedes-Benz