Case Study: Leading Campings achieves easy, accurate campsite navigation across Europe with what3words

Locating Europe’s best campsites easily with what3words and Leading Campings

Leading Campings lists quality camping and caravan sites across Europe in both a multilingual printed guide and online. Because many sites are in rural areas with foreign‑language signs and several campsites can sit close together, holidaymakers frequently struggle to find the correct entrance and sometimes arrive at the wrong campsite.

To fix this, Leading Campings now publishes a what3words 3‑word address for every site in its print and online listings; guests can enter that address in the free what3words app to get turn‑by‑turn directions to the exact entrance in any of the app’s supported languages. The change has simplified arrivals and reduced location confusion, and the company plans to extend 3‑word addresses to individual pitches to enable automated check‑in and direct navigation.

Leading Campings