Case Study: Jeeny (Saudi ride-hailing app) achieves hassle-free, accurate taxi drop-offs and optimized operations with what3words (location solution)

Jeeny - Customer Case Study

Jeeny, a leading ride-hailing app in the Kingdom of Saudi Arabia, faced frequent problems with inconsistent addressing and a rapidly changing urban environment. Riders often entered addresses that the app didn’t recognise, had to pick nearby landmarks, then direct drivers manually — causing detours, higher fares and a risk of getting lost.

Jeeny integrated what3words, becoming the first app in KSA to accept 3‑word addresses so passengers can enter an exact drop-off point. The change delivered smoother trips with no extra directions or detours, reduced wasted time and cost, and enabled Jeeny to predict driver availability and optimise operations more accurately.

Jeeny