Case Study: The Southern Star achieves exact, stress-free tourist navigation with what3words

Irish tourism guides adopt 3 word addresses

West Cork’s The Southern Star and MeathHeritage (County Meath) faced a common tourism problem: visitors and locals struggling to find off‑beat attractions and rural heritage sites using imprecise or hard‑to‑use location data. The Southern Star publishes annual “50 things to see & do” town guides that include remote spots, while MeathHeritage has mapped more than 3,000 monuments—many in poorly mapped, hard‑to‑find locations—so they needed a simple, reliable way to pinpoint exact sites.

Both organisations integrated what3words 3‑word addresses into their print and online guides and site listings, with advertisers and attractions displaying their 3‑word locations. Visitors can enter those addresses into what3words or compatible apps (even offline and in multiple languages), avoiding error‑prone coordinates and arriving precisely at the intended spot—making days out easier, reducing missed attractions, and improving the overall visitor experience.

The Southern Star