Case Study: Independent Map Company achieves discoverability for hidden independent businesses with what3words

Independent Map Company - Customer Case Study

Independent Map Company (IDMC®) is a collective that discovers and promotes independent stores, cafes, bars and studios around the world, celebrating quality design and individualism. Many of these businesses are tucked away off the beaten track, so the challenge was making them reliably findable for visitors across different cities.

To solve this, IDMC added what3words three-word addresses to all their listings—from Tokyo and New York to Liverpool and London—giving each venue a precise, shareable location. The result is improved discoverability and easier navigation for customers and creatives alike, helping hidden businesses attract more visitors.

Independent Map Company