Case Study: UnderTheDoormat reduces guest arrival stress and enhances local discovery with what3words

Helping tourists explore London with UnderTheDoormat and what3words

UnderTheDoormat connects travellers with London homes to give visitors a more personal, local experience, but found guests are often disoriented on arrival and need clear, accurate location and local guidance to make the most of their stay.

To solve this, UnderTheDoormat is integrating what3words 3-word addresses into each home's online welcome guide and adding 3-word recommendations to its local area guides (from Hyde Park picnic spots to the best London Bridge photo view). The change simplifies arrival logistics, reduces guest stress, and makes it easier for visitors to find and explore nearby hidden gems.

UnderTheDoormat

Richard Bridger

CMO