Case Study: The Wayward Post achieves hassle-free travel navigation with what3words

A what3words Case Study

Preview of the The Wayward Post Case Study

Hassle-free adventures with what3words and The Wayward Post

The Wayward Post, a digital travel magazine focused on socially and environmentally conscious travel, wanted to help readers find destinations more easily when traditional street addresses were unclear, unavailable, or not recognized by navigation apps. It used what3words to support travelers navigating to hotels, train stations, hidden waterfalls, and hiking trails, especially in remote or rural locations.

what3words provided 3 word addresses alongside places in The Wayward Post’s online travel guides, enabling readers to navigate by smartphone to exact locations accurate to 3m x 3m. The solution also worked offline without a data connection, helping travelers reach remote spots more reliably and spend less time getting lost.


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