what3words
218 Case Studies
A what3words Case Study
The Wayward Post, a digital travel magazine focused on socially and environmentally conscious travel, wanted to help readers find destinations more easily when traditional street addresses were unclear, unavailable, or not recognized by navigation apps. It used what3words to support travelers navigating to hotels, train stations, hidden waterfalls, and hiking trails, especially in remote or rural locations.
what3words provided 3 word addresses alongside places in The Wayward Post’s online travel guides, enabling readers to navigate by smartphone to exact locations accurate to 3m x 3m. The solution also worked offline without a data connection, helping travelers reach remote spots more reliably and spend less time getting lost.