what3words
218 Case Studies
A what3words Case Study
Luxury Hotels Group, a curator of five‑star properties worldwide, faced a common travel pain point: guests often struggled to find hotel entrances in unfamiliar cities—especially after long days of sightseeing or when language barriers made asking for directions difficult.
To solve this, the group added the what3words 3‑word address for every hotel on its website (for example, The Langham London is ///follow.alien.senior), letting guests use the free what3words app to navigate directly to the entrance. The system works in 14 languages and offline, so guests now arrive first time without getting lost or needing to ask for directions, improving the arrival experience.