Case Study: Aramex achieves lower last-mile costs and higher first-time delivery rates with what3words

Going global with what3words and Aramex

what3words is a simple, precise addressing system that divides the world into 3m x 3m squares and assigns each one a unique three-word address. It was developed to solve a global problem—around 75% of countries have poor or no formal addressing, making last-mile delivery costly and error-prone for couriers and businesses.

By integrating what3words into Aramex’s e‑commerce fulfilment across the Middle East, Africa and Asia, drivers and tracking systems can pinpoint exact delivery locations anywhere on the planet. The result is faster, more reliable first-time deliveries, lower last‑mile search time and costs, and an improved customer experience that expands reach into hard-to-access areas.

Aramex

Hussein Hachem

CEO, Aramex