Case Study: Deliver Addis achieves faster, more accurate food delivery with what3words

Food delivered faster with what3words and Deliver Addis

Deliver Addis, founded by entrepreneur Feleg Tsegaye, is one of the first food delivery aggregators in Addis Ababa, where takeaway culture is rapidly growing. The team faced a major logistical challenge: buildings in the city lack observable street addresses, so drivers relied on unreliable landmarks or map pins that rarely pinpoint a delivery entrance.

Deliver Addis integrated what3words into its checkout so customers can give the exact 3‑word location of a door, garden or communal drop‑off, and phone orders can share those words by voice or SMS. The service also uses what3words’ offline capability—office staff can text 3‑word addresses to drivers who then navigate without mobile data—resulting in faster, more accurate drop‑offs, fewer wasted driver hours, higher delivery capacity and a smoother experience for customers.

Deliver Addis