Case Study: Finnemarka makes remote fishing lakes easy to find with what3words

Finding the fish with what3words and Finnemarka.com

Finnemarka.com is a Norwegian fishing site that lists detailed information on over 170 lakes, but many of its best fishing spots are remote and lack street addresses. Traditional GPS and UTM coordinates are long, error-prone strings that can send users off-course, making it difficult for anglers to reliably find lake locations.

To solve this, Finnemarka.com partnered with what3words to display a simple three-word address on each lake listing (for example, lump.daydreams.purses). The change gives users precise, easy-to-share directions that work offline, includes autosuggest and error detection to reduce mistakes, and has made finding and sharing remote fishing spots faster and more user-friendly.

Finnemarka