what3words
218 Case Studies
A what3words Case Study
Fife-based eRally Motorsports, creators of the UK’s first electric rally car for junior drivers (a Renault Zoe conversion), needed a reliable way to locate cars and crews quickly during point-to-point rally events. Stages are often remote with poor data connectivity, and temporary, crowded service areas make describing and finding exact positions difficult—costing valuable time for repairs and impacting performance.
eRally adopted what3words to share precise three-word addresses by phone or text, which can be used for navigation even offline. This lets service crews drive straight to a car or the team’s service spot, cutting response times, simplifying coordination and reducing time wasted searching so the team can compete more efficiently.