Case Study: Global Hotel Alliance helps guests find luxury hotels easily with what3words

Finding luxury hotels made easy with what3words and GHA

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, wanted to make it easier for guests to find its member hotels when traveling in unfamiliar places. With different local addressing systems, language barriers, and no reliable landmarks, guests could waste valuable time and arrive stressed before holidays or business meetings. GHA turned to what3words to help improve the arrival experience for its DISCOVERY loyalty members.

what3words enabled GHA to list 3 word addresses for all member hotels on discoveryloyalty.com, so guests can enter the code into the free what3words app and get directions directly to the front door. This simple solution helped guests arrive more easily, refreshed, and less anxious, while supporting GHA’s goal of improving the loyalty experience at every touch point. GHA now serves over 11 million DISCOVERY members across 550 hotels in 76 countries.

Global Hotel Alliance

Folker Heim

Head of Operations