Case Study: Whatupintown achieves precise, easy event location discovery with what3words

Finding events easily with what3words and Whatupintown

Whatupintown helps organizers create native websites for events worldwide, but many listings are one-offs without permanent addresses, have multiple entrances, or take place in unfamiliar cities—making them hard for attendees to find. These wayfinding challenges risk late arrivals and poor attendee experiences.

By integrating what3words, Whatupintown lets hosts add a precise 3‑word address (for example ///studios.page.joyous in Gagnef, Sweden) to event pages; guests can enter it in the free app to locate the exact entrance, share the spot, or get directions via their preferred navigation app. Available in 14 languages and working offline, the feature improves accuracy, punctuality and overall attendee satisfaction.

Whatupintown