Case Study: Towersey Festival achieves accurate, offline wayfinding and safer navigation with what3words

Find your way to great music with Towersey Festival and what3words

what3words teamed up with Towersey Festival, an annual rural music and arts event for over 10,000 people in Oxfordshire. With no formal addressing, limited mobile data and few fixed landmarks, accurately communicating locations across the site during setup and for attendees was difficult, frustrating and potentially unsafe.

what3words assigned unique three‑word addresses to every marquee, stage, campsite and facility, produced maps showing those addresses and promoted the free iPhone/Android app (which works offline). As a result, staff and guests could share and navigate to exact spots, find first aid, toilets and services, and meet up more easily—improving on-site wayfinding and safety.

Towersey Festival