what3words
218 Case Studies
A what3words Case Study
what3words partnered with Next Future Transportation to solve a core problem for autonomous, modular electric pods: finding exact pickup and drop‑off points. Next’s linked, detachable modules promise flexible, on‑demand travel and services, but traditional street addresses and map pins lack the precision needed for kerbside entrances and dynamic city environments like Dubai.
what3words supplies simple, memorable 3‑word addresses that identify every 3 m x 3 m square on the planet, enabling passengers to enter destinations by text or voice and allowing pods to navigate to precise kerbsides. The integration has supported commercial interest and pilot plans in Dubai—Next’s pods are part of the Dubai Future Accelerators programme, with agreements involving the RTA and Careem and prototype testing scheduled to begin.
Emmanuele Spera
CEO and Co-founder