Case Study: Wine.Pop ensures visitors find winery entrances first time with what3words

Discovering new wineries with what3words and Wine.Pop

Wine.Pop is a global directory of wineries, many of which sit in remote locations without standard addresses. Visitors often found map pins dropped in the middle of vineyards with no clear indication of where to go when they arrived.

Wine.Pop integrated what3words to add a precise 3‑word address for every winery entrance, so visitors can navigate directly to the front door (e.g., ///shard.anchored.excuse for a sample winery in Spain or business.boat.samples for Saint‑Saphorin, Switzerland). what3words is available in 20 languages, letting wineries show local addresses while visitors switch to their preferred language via the linked what3words map or app.

Wine.Pop