what3words
218 Case Studies
A what3words Case Study
D&D London, a group of luxury restaurants, bars and hotels based mainly in London with venues in Paris, New York and Tokyo, needed a simple way to ensure diners could find their venues reliably. To solve wayfinding issues for trendy sites like 100 Wardour St. (///guilty.groom.trail), the group sought a clear, precise address system that worked across city streets and digital maps.
They adopted what3words, displaying each venue’s three‑word address on its website so customers can enter it into the free app and get the exact location with one‑tap directions via Citymapper, Google Maps or other navigation apps. Integration with upcoming Mercedes‑Benz voice navigation (allowing drivers to speak the three words) further streamlines arrivals, reducing confusion and improving the customer journey.