what3words
218 Case Studies
A what3words Case Study
Woovoo, a digital travel magazine, faced the common challenge of helping visitors navigate Mongolia where traditional addresses are inconsistent, landmarks are unfamiliar to tourists, and language barriers make asking for directions difficult. This made it hard for travelers to find hotels, restaurants and sights without getting lost.
To solve this, Woovoo integrated what3words’ 3m x 3m grid into its Mongolian guide, listing recommended places with their unique 3-word addresses in English, Spanish, Mongolian and Russian. Visitors can enter a 3-word address in their preferred language and navigate with their usual apps, spending less time asking for help and more time exploring.
Ganjavkhlan Chadraabal
CEO