Case Study: Blackbay achieves precise, on‑demand last‑mile delivery to individuals with what3words

Delivery to a 3 word address with Blackbay

what3words is a simple, global addressing system that divides the world into 3m x 3m squares and assigns each one a unique three‑word address. Blackbay, a provider of mobile solutions for transport and logistics, faced the industry challenge that 75% of countries lack reliable addressing and, even where addresses exist, packages still go astray, couriers get lost and deliveries are inefficient and costly.

By fully integrating what3words into Blackbay’s Delivery Connect service, deliveries can be sent to an exact 3m x 3m location rather than a vague postal address, enabling drop‑offs to an individual’s precise spot (e.g., on a moving train) and removing ambiguity where addresses are unreliable. The result is faster, more accurate deliveries, reduced search time and cost, improved customer experience and a more flexible on‑demand delivery model for logistics operators.

Blackbay

Nigel Doust

Chief Executive Officer