Case Study: Pokémon Go achieves pinpoint 3x3m Pokémon locations and easier catches with what3words

Catch ‘em all with what3words and GiffGaff

what3words partnered with giffgaff (and developer David Piesse) to tackle a common Pokémon Go frustration: players struggling to locate rare characters and running out of battery while searching. The challenge was to make in-game locations and real-world resources easier to find and share.

Their solution, the findcatchshare mapping tool, overlays Pokéstops, Gyms and nearby charging points and lets users report sightings. By using what3words to pin locations to a 3×3 m square and share simple 3‑word addresses, players can find and catch Pokémon more reliably, avoid needless wandering, and coordinate sightings across the UK.

Pokémon Go