Case Study: Avokado achieves faster, more reliable fruit and vegetable deliveries with what3words

Better fruit and veg deliveries with what3words and Avokado

Avokado is an online fruit and vegetable subscription service in Saudi Arabia facing unreliable or nonexistent street addresses and customers who rely on landmarks. These address challenges slow checkout and cause costly delays or failed deliveries for highly perishable goods.

By integrating what3words into the checkout, customers enter a precise 3‑word location for their front door, letting drivers find them without calls or extra directions. The change improved route planning and delivery efficiency, reduced failed drops and reliance on local driver knowledge, cut time and costs, and enabled Avokado to complete more deliveries per day.

Avokado

Hatem Al-Harbi

Co-founder