Case Study: Led by Locals achieves quick, stress-free guide meetups with what3words

Always find your tour guide with what3words and Led by Locals

Led by Locals is a South African tourism company offering guided sightseeing tours of Cape Town and the surrounding area, led by local experts in history, cooking, art and more. Finding a guide in an unfamiliar city can be difficult—foreign addresses, indistinct landmarks and crowded streets often make meeting points stressful and confusing.

To fix this, Led by Locals publishes a what3words 3‑word address for every tour on its website (for example, civilian.cherishing.chorizo in Bo‑Kaap and twilights.sunbathe.crusaded at Lions Head). Guests open the free what3words app to navigate to the precise 3 m × 3 m square where the guide will be waiting, making meetups fast, accurate and hassle‑free.

Led by Locals