Case Study: Zoobashop achieves efficient, reliable doorstep deliveries across Ghana with what3words

3 words to the doorstep with Zoobashop

Zoobashop, Ghana’s largest online retailer, faced frequent delayed or missed deliveries because of inconsistent addressing across the country. This caused customer frustration and reluctance to place repeat orders, threatening growth despite rising online shopping demand.

By adding what3words as a checkout field, customers can now enter a precise 3‑word address (a 3m x 3m point, e.g., ///revise.giants.fruit for Cape Coast) for delivery. The change has made routes more efficient, helped control logistics costs, and boosted customer confidence that purchases will arrive on time.

Zoobashop