what3words
218 Case Studies
A what3words Case Study
what3words provides a simple, three-word addressing system that divides the world into 3 m x 3 m squares. Orienteering — a growing outdoor sport with over 120 certified UK clubs — presents a particular challenge: organisers and competitors need to share precise, easy-to-find start points across varied terrain and often without reliable mobile maps. The Grampian Orienteering Club in and around Aberdeen faced this need for clear, portable location information.
The club now uses 3 word addresses (for example, ///amphibian.walled.flight for a Morven location) to mark event start points, giving organisers and participants an exact 3 m x 3 m target. Because the what3words app works offline and the addresses are easy to communicate, the solution has simplified event planning and helped competitors find start locations quickly and reliably.