what3words
218 Case Studies
A what3words Case Study
ZipZap, a transport management software provider used by logistics firms such as TNT Ireland and The Pallet Network, faced a persistent challenge: accurately defining "Where" in areas with imprecise or nonexistent street addresses (business parks, rural homes, installations and street furniture), which slows planning and frustrates customers.
To fix this, ZipZap integrated what3words — a global grid assigning a unique three‑word address to every 3×3 m square — into its Loadmaster Extreme platform so dispatchers can enter precise 3‑word locations and generate optimal routes. The integration reduced delivery errors, sped navigation, improved customer satisfaction and cut operational time and costs.
Norman Bailey
ZipZap