Case Study: Manor Racing achieves precise location-sharing and streamlined race-day logistics with what3words

3 words on track with what3words and Manor Racing

what3words partnered with Manor Racing for the Formula 1 Grande Prêmio do Brasil 2016 to address the logistical and communication challenges of a flyaway race. Interlagos is notoriously unpredictable and crowded, and the team needed a fast, reliable way to share precise locations for people, cars and equipment across the paddock and pit area.

Manor featured what3words on the car and in paddock communications and used three-word addresses to mark key assets and meeting points. The system streamlined on-site coordination in a complex environment and gave what3words high-profile exposure on the global F1 stage.

Manor Racing