what3words
218 Case Studies
A what3words Case Study
Quiqup, an on-demand delivery company in London, faced the challenge of making fast, reliable deliveries when street addresses often led couriers to the middle of a building rather than the exact entrance. To test whether more precise location data could help, Quiqup used what3words 3 word addresses in a delivery experiment across 20 Central London pickup and drop-off locations.
what3words helped Quiqup’s courier find every location without making any customer calls, while the street-address driver needed seven calls. The driver using what3words completed the route two hours faster, saving 30% overall, with location-finding times also becoming far more consistent.