Case Study: University of Maryland Medical System Foundation drives record race participation with What Works Studio

University of Maryland Medical System Foundation drives 4,491 registrations with What Works Studio

The University of Maryland Medical System Foundation faced the challenge of reigniting momentum for its in-person Maryland Half Marathon and 5K event after pandemic disruptions. The goal was to reconnect with runners, energize donors, and rally the community to support cancer research. What Works Studio was brought in to lead a marketing effort capable of driving meaningful participation.

What Works Studio implemented a coordinated multichannel campaign using digital and PR strategies, including Facebook advertising, Google Search, and programmatic media. This solution generated over 6.3 million impressions and more than 100,000 website visits, driving a record 4,491 total registrations. The campaign also earned significant media coverage, resulting in 43 broadcast hits. What Works Studio successfully helped the Foundation exceed its participation and awareness goals.

University of Maryland Medical System Foundation