Case Study: University of Maryland Medical Center boosts community engagement with What Works Studio

University of Maryland Medical Center saves $100K on community campaign with What Works Studio

The University of Maryland Medical Center partnered with What Works Studio to develop a community awareness campaign for its Midtown Campus. The challenge was to create high-quality, culturally aligned creative assets for a mall installation to promote six key service lines. Traditional photography was projected to cost over $100,000, making the campaign financially untenable.

What Works Studio implemented a solution using generative AI production to create over 25 custom assets that authentically reflected the local community. This approach saved the client approximately $100,000 in production costs. The campaign, validated by community focus groups, was praised as relatable and inspiring, successfully enhancing visibility for key healthcare services among West Baltimore residents.

University of Maryland Medical Center