Case Study: University of Maryland Medical Center mobilizes Baltimore residents for diabetes care with What Works Studio

University of Maryland Medical Center drives 1,019 qualified leads with What Works Studio

The University of Maryland Medical Center (UMMC) faced the urgent challenge of reaching at-risk Baltimore residents living with pre-diabetes or diabetes to build trust and guide them toward prevention and treatment programs. What Works Studio was engaged to design a strategy that could raise awareness and inspire real enrollment among audiences often overlooked by traditional healthcare marketing.

What Works Studio developed a grassroots, multichannel campaign centered on local influencers like DJ Porkchop, community-first storytelling, and coordinated field activations. This human-centered strategy generated over 11.5 million impressions, drove 47,000 visits to a campaign landing page, and most importantly, delivered 1,019 qualified leads for UMMC's diabetes programs.

University of Maryland Medical Center