Case Study: Saft America boosts global Xcelion battery launch with What Works Studio

Saft America drives 62 qualified leads with What Works Studio

Saft America partnered with What Works Studio to launch its Xcelion lithium-ion battery line globally. The challenge was to unify the brand's message, sharpen its visual identity, and create a multichannel campaign to reach high-value decision-makers across various international sectors including defense, aerospace, and industrial markets.

What Works Studio implemented a cohesive strategy that included refining the visual identity, creating bilingual collateral, and executing targeted digital campaigns using geofencing and programmatic advertising. This solution generated 62 qualified leads from a single campaign, reduced asset creation time by 25%, and maintained a 1.8% engagement rate that exceeded sector benchmarks. The vendor's work significantly increased visibility across key markets and laid the foundation for an expanded, ongoing partnership.

Saft America