Case Study: Light City achieves major cultural and economic impact with What Works Studio

Light City generates $111.6M in economic impact with What Works Studio

Light City Baltimore, a festival envisioned by local entrepreneurs, faced the challenge of creating a large-scale cultural event to restore civic pride, drive economic development, and change the narrative about the city. They engaged What Works Studio to lead branding, website development, marketing, social media, and the production of their Light City U innovation conference series.

What Works Studio implemented a comprehensive strategy that included full brand identity design, a marketing ecosystem, and the production of a sold-out conference. The results were extraordinary: over three years, the festival generated $111.6 million in economic impact, welcomed over 1.3 million attendees, and earned more than 2.9 billion media impressions, achieving ROIs as high as 1,097%.

Light City