Case Study: Kaiser Permanente boosts enrollment with What Works Studio

Kaiser Permanente drives a 12.68% CTR with What Works Studio

Kaiser Permanente approached What Works Studio with a need to strengthen its social media strategy during open enrollment and better understand how its digital efforts could improve performance. The healthcare provider sought to drive enrollment and membership growth among employer-based audiences in the Mid-Atlantic region.

What Works Studio implemented a geo-personalized social campaign featuring localized creative and targeted audience segments. The solution, centered on a precise Twitter strategy, aimed to capture attention during the consideration phase and drive users to the Kaiser Permanente website. The campaign delivered exceptional results, including a 12.68% clickthrough rate that surpassed the industry average by over 800%. What Works Studio also helped increase awareness of new facilities and strengthened consideration among the target audience.

Kaiser Permanente