Case Study: Kaiser Permanente drives federal employee enrollment growth with What Works Studio

Kaiser Permanente drives 12.5M impressions with What Works Studio

Kaiser Permanente of the Mid-Atlantic States faced the challenge of rising above the noise during a competitive federal benefits season to reach federal employees with clarity and trust. What Works Studio was brought in to design and execute a focused paid social media strategy to strengthen awareness and drive enrollment.

The solution from What Works Studio was a five-year paid social campaign structured around key federal employee calendar moments. The strategy included creative development and paid media management, which resulted in 12.5 million impressions and over one million website clicks. The campaign successfully drove strong conversions for Kaiser Permanente.

Kaiser Permanente