Case Study: Kaiser Permanente strengthens social media operations and boosts engagement with What Works Studio

Kaiser Permanente boosts social engagement 136% with What Works Studio

Kaiser Permanente's Mid-Atlantic States region partnered with What Works Studio to address its need for a unified operational approach to social media. The challenge involved stabilizing and scaling their social media systems to support both marketing and high-stakes public health communications, requiring reliable reporting and streamlined workflows.

What Works Studio developed and instituted the region's first unified social media operations framework, which included content strategy, advertising management, and rapid-response workflows for urgent communications like those during the COVID-19 pandemic. This solution led to significant measurable impacts, including a 6,290% increase in net follower growth and a 136% increase in engagement rate, establishing a strong foundation for the organization's digital presence.

Kaiser Permanente