Case Study: GiveCorps raises $5.7 million for local nonprofits with What Works Studio

GiveCorps raises $5.7 million in 24 hours with What Works Studio

GiveCorps hired What Works Studio as a marketing partner to take on the extraordinary challenge of raising $5 million for local nonprofits in 24 hours to make Baltimore the most generous city in America.

What Works Studio developed and implemented a comprehensive integrated marketing campaign with a custom website, content marketing, social media, and email campaigns. The vendor's solution led to a smashing success, raising over $5.7 million for more than 300 nonprofits in a single day. The campaign was replicated in over 70 other cities and is now featured in a permanent exhibition on philanthropy at the Smithsonian Institute.

GiveCorps