Case Study: Enoch Pratt Free Library achieves record audience growth with What Works Studio

Enoch Pratt Free Library grows print circulation by nearly 49% with What Works Studio

Enoch Pratt Free Library partnered with What Works Studio to expand its reach and strengthen public perception, as awareness of its extensive programs did not match the scale of what it offered. The challenge was to reposition the library as a modern, community-centered institution and drive measurable growth across its twenty-one branches.

What Works Studio designed and executed multi-channel campaigns, including the "Free To Bmore" identity, digital advertising, and an award-winning podcast. The solution also included a community event for the library's fine-free launch. The campaigns produced record-breaking results, including record high attendance, a 49% increase in print circulation, a 116% increase in eMaterial circulation, and millions of ad impressions. What Works Studio's work also earned the library three John Cotton Dana Awards.

Enoch Pratt Free Library