Case Study: Baltimore Chesapeake Bay Outward Bound School strengthens brand consistency and engagement with What Works Studio

Baltimore Chesapeake Bay Outward Bound School launches 2 new websites with What Works Studio

The customer, Baltimore Chesapeake Bay Outward Bound School, along with the Philadelphia Outward Bound School, faced the challenge of creating websites and print assets that honored the national Outward Bound brand while giving each regional school a unique sense of place. What Works Studio was engaged to provide website design and development, as well as print and collateral design, to address this need.

What Works Studio designed and developed new websites for both chapters and produced a suite of print materials. The solution balanced national brand standards with local storytelling, improving user pathways for enrollment and giving. The result was a cohesive brand presentation across both schools that enhanced engagement with participants, donors, and community partners.

Baltimore Chesapeake Bay Outward Bound School