Case Study: Aerotek strengthens workforce attraction with What Works Studio

Aerotek boosts social engagement 40% with What Works Studio

Aerotek, a staffing and recruitment firm, faced the challenge of overhauling its social media strategy after shifting its focus exclusively to industrial staffing. Their new audiences required evolved messaging and a more intentional, data-driven approach to reach both candidates and hiring managers. Aerotek partnered with What Works Studio for a comprehensive social media strategy service to address this need.

What Works Studio conducted a deep audit and developed tailored audience personas and a cross-channel content strategy. This solution included platform-specific approaches like video storytelling on Facebook and Instagram and thought leadership on LinkedIn. The results were significant, including over 1.5 million impressions, a 65% increase in website clicks, and an engagement rate that outperformed the industry benchmark. The vendor's work helped Aerotek dramatically increase its visibility and generate valuable recruiter contacts and partnership inquiries.

Aerotek