Case Study: Tropicana boosts FMCG field execution and revenue with Whaly

Tropicana boosts Ambient revenue by €157k with Whaly

Tropicana, a leading global juice brand in the FMCG sector, faced the challenge of "infobesity" where its field teams were overloaded with data from disparate sources. This created a heavy administrative burden, with sales representatives spending significant time on manual analysis instead of driving commercial impact. They partnered with Whaly to make this data consumable and actionable.

Whaly implemented a unified platform that acted as a strategic co-pilot, centralizing data from Nielsen, CRM, and retail sources. The solution provided AI-powered sales arguments and identified immediate distribution opportunities. This led to a direct revenue increase of +€157k in the Ambient category, a +5 point gain in market share, and a 22% reduction in administrative tasks for Tropicana's teams.

Tropicana