Case Study: Not So Dark boosts data adoption with Whaly

Not So Dark - Customer Case Study

Not So Dark, a food tech startup creating virtual food brands for the online delivery market, faced the challenge of building a data-driven culture from scratch. With no existing data setup, they needed a business intelligence solution to help their new data team avoid becoming a bottleneck and to empower business users to monitor brand performance KPIs. They turned to vendor Whaly for its visualization and BI capabilities.

The solution implemented by Whaly provided a user-friendly, self-service platform that enabled business teams to access data autonomously. The results for Not So Dark were a surge in data adoption, with 37 users onboarded in just two months, representing roughly 50% of the company. Whaly saved the data team significant time, reducing their weekly workload on BI tasks from two hours to under 20 minutes, and empowered business users to make data-driven decisions to grow their brands.

Not So Dark

Folly Akakpovi

Analytics Engineer