Case Study: Lokki achieves real-time marketing and finance visibility with Whaly

Lokki - Customer Case Study

Lokki, a SaaS company that provides rental management software, faced a challenge with data visibility. They lacked a unified platform to combine marketing and sales data, preventing them from calculating the ROI of their ad spend. Furthermore, key finance metrics like CAC and MRR were calculated manually in spreadsheets, which was time-consuming and inefficient. They needed a BI solution that could provide real-time analytics without requiring a dedicated data team.

Whaly provided the solution by implementing its business intelligence platform. The Whaly team assisted with onboarding and built dashboards that combined data from ten different sources. This gave Lokki real-time visibility into marketing performance, finance metrics, and product usage. The result was the ability to make faster, data-driven decisions, saving significant time on manual reporting and enabling wider data adoption across the company's marketing, finance, and product teams.

Lokki

Guillaume Landegren

Growth Lead