Case Study: Harley Academy achieves company-wide reporting and full acquisition visibility with Whaly

Harley Academy - Customer Case Study

Harley Academy, a UK healthcare service provider, faced the challenge of managing marketing and sales data from five different sources across its three brands. Their existing reporting tools could not accurately track key metrics like Marketing ROI and Customer Acquisition Cost, and manually combining data in Excel was unsustainable. They needed a scalable solution that could integrate with a new healthcare-specific CRM and provide company-wide visibility.

The company implemented Whaly to collect, model, and report on all its data. Using Whaly's no-code platform, the marketing team gained independence to build complex metrics and dashboards, achieving full visibility into their acquisition funnel. In less than a month, Harley Academy successfully migrated all reporting to Whaly, enabling them to share precise metrics company-wide and measure previously unattainable data.

Harley Academy

Katherine Traver

Digital Marketing Manager