Case Study: Titan designs trend-led products with WGSN

Titan uses WGSN to support 2,000 stores and 16 brands

Titan, a leading Indian lifestyle brand, faced the challenge of keeping up with global design, material, and consumer preference trends as it expanded its product portfolio. To incorporate these global insights into its product development, the company turned to the trend forecasting services of WGSN.

By utilizing WGSN’s consumer insight and product strategy resources, including the Future Consumer forecast, Titan gained access to a comprehensive database of trends. This collaboration provided the foundation for the company to identify global narratives and macro trends, which it then blended with its own expertise. As a result, WGSN helped Titan stay ahead of the curve, anticipate emerging trends, and create products that resonate with consumers to maintain its leadership position.

Titan