Case Study: Pantaloons achieves record sales with WGSN

Pantaloons boosts fashion sell-through with WGSN in 60 days

Pantaloons, a leading Indian fashion retailer, faced the challenge of accurately forecasting trends and adapting to rapid shifts in consumer preference to maintain market leadership, particularly within its menswear segment. To navigate this, they partnered with trend forecaster WGSN for its comprehensive forecasts and actionable insights, such as the Catwalk Analytics and Buyers’ Debrief services.

By leveraging WGSN's specific trend forecasts, including the bows trend and the Blue and White Direction for S/S 24, Pantaloons successfully launched its Runway Edit collection. This collaboration resulted in record-breaking sell-through rates, a 60-day time to market, and a competitive advantage from being first to market with key trends. WGSN's insights also informed the design of a new flagship store, reinforcing Pantaloons' market leadership.

Pantaloons