Case Study: Nadir develops trend-led new collections with WGSN

Nadir uses WGSN trends to shape every launch since 2018

Nadir, a Brazilian cooking and tableware brand with over 110 years of history, faced the challenge of creating products aligned with diverse market needs, from professional supplies to personalized items. To inform its new product and sales strategies, the brand relied on its established process of market analysis, utilizing trends and intelligence from WGSN.

The solution involved using WGSN's trend reports as the direct foundation for all product launches since 2018. Specifically, WGSN Interiors reports guided customized products, while the Future Consumer 2023 and Post-Pandemic home reports aligned developments with consumer styles and evolving behaviors. As a result, WGSN's insights consistently inspired the design, colors, finishes, and communication for Nadir's collections.

Nadir