Case Study: Handsome modernises its brand and grows sales with WGSN

Handsome modernizes its brand with WGSN after 30+ years and boosts sales

WGSN provided strategies to help Handsome, a leading South Korean fashion house founded in 1987, modernize its identity and rebrand after over 30 years in the industry. The challenge was to tap into new markets while retaining its existing customer base.

Through the guidance of WGSN's Key Colour reports and data-backed forecasts, Handsome was able to transform its brand to resonate with consumers' emotions and stand out against competitors. The solution equipped Handsome with insight into the global market and saved its designers significant time. As a result of its partnership with WGSN, Handsome has seen a steady increase in sales numbers.

Handsome